Social media has huge potential for branding and marketing. Many people use social media daily for various purposes. Facebook alone has over one billion registered users and this is ripe market to promote your brand. Social media optimization can also create more traffic movement to your website and increase your rankings on search engines. Having the right strategies in place is very important to the process. The following are some of the tactics you can use.

  1. Make your social medial posts stand out

In order to get more attention from social medial users, you need to make sure each of your posts is a hit. You can get more attention and exposure on your social media posts using images, videos, gifs and hashtags. Make sure the posts are short and concise to make sure everybody reads your posts and gets the message. You have probably come across the “too long, didn’t read” meme doing rounds on social media showing that internet users really don’t have the attention span for very long posts.

  1. Build a detailed profile

Social media profiles are crucial to branding. Most social media encourage creating a bio, putting up a profile picture and a cover or background picture. Ensure that the pictures you use to create your profile are a true and interested representation of your brand. Make sure you use your logo, and in your bio, include contact information as well. Using the company logo creates a lasting impression on the mind of your potential customer. Some social media users may not navigate to your website therefore including contact information in your social media bio makes it easy for them to contact you through email or a phone call.

  1. Connect with social media users

Building a network is one thing while connecting with users is another. People value brands that give their customers attention and value customer input. Therefore, you should not simply share posts on social media and wait for the traffic to start rolling in. You should respond to comments and feedback in the social media posts. Feel free to share positive feedback that you receive because testimonials from satisfied customers do have an impact in increasing the popularity of your brand. You should also thank individual customers who comment or give criticism through social media pages.

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  1. Choose the right social network for your brand image

Social networks have different characteristics, some are more business oriented (LinkedIn), some encourage craft (Pintrest, Instagram), some generate discussions (Twitter), while some are all about building social life and social networks (Facebook). Therefore, your approach towards these different social networks should be customized. Make sure you choose the social network that best supports your brand image and use it accordingly. Facebook has a heterogeneous base and that is why it is considered the best social network for promoting any brand.

  1. Create valuable and share worthy content

You can only strengthen your brand reputation when you create quality useful content that your social media networks will be willing to share. You need to be sure of how your audience will respond to the content, and this takes us back to the first point of social media monitoring. You can use interesting content such as memes, tutorial videos, instructional pictures and short stories or descriptions to share more about your brand.

  1. Use existing influences

If you are introducing a new brand into the market, it becomes extremely difficult to be noticed, as you would like, even when you have killer social media marketing strategies. It may take the input of influencers to get people talking about your product. You can contact social media influencers for reviews and mentions in order to get the attention you need. Choose niche specific influencers to ensure that your brand is being voiced to the right people.

  1. Search Engine Optimization

Search engine optimization makes up brand promotion across different platforms on the internet and not just social media. Search engines today incorporate social medial signals to ranking websites in search results. Search engines will use Facebook likes and retweets to rank pages on internet searches. Social media profiles are also ranked among search results and your social media profile may appear before your website in a Google search. Therefore, you should ensure your social media pages are always up to date with a lot of buzz around them.

Social media platforms are also search engines in a way. People will use the search boxes on social media pages to find information about specific keywords. Therefore, you should ensure that you optimize the content on your social media pages with high conversion keywords.

Conclusion

If someone wants to know about your company, they will probably check out our Facebook or twitter account before they go to your website. Your brand image on social media is essential to the success of your business. Make sure you take advantage of all the positives that social media networks have to offer.

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