Email marketing might seem like something that’s just for big and booming internet companies. When you open your inbox, all you see are promotions from eBay, Amazon, and Google.

But what if we told you that email marketing works for the little guys, too? What if email marketing led to more sales for your landscaping company, hair salon, or flower shop?

It turns out that 77 percent of consumers prefer to receive permission-based emails rather than any other form of marketing communication.

When you send an email, you’re encouraging customers to come to your website, engage with your brand, and even make more purchases. Sending email campaigns is a great way to stay in touch with your customers and be top of mind. read more